What was the impact of COVID-19 on Aspire Global and how did the business respond?
2020 was an unprecedented year and the impacts ofCOVID-19 have been felt. We made sure our response was swift and that we kept the well-being of our people and players as our priority. Aspire Global is an online based company in the truest sense, and remote work and digital meetings have been well established since we began. We increased the monitoring of player activity at the start of the pandemic to detect potential harmful gambling patterns and increased the number of responsible gambling interactions.
Can you tell us what we will find in this report?
Throughout our journey to becoming the leading iGaming supplier, our business decisions have been guided by social responsibility to ensure that we remain a sustainable business, which has become increasingly important concern in our industry. Three key non-financial factors are used to measure the sustainability and societal impact of an investment in a company: Environmental, Social and Governance, or ESG. Investors are increasingly applying these factors as part of their analysis to identify material risks and growth opportunities. We are proud to demonstrate our ongoing commitment to sustainability and share our ESG impact, activities and performance for the year 2020.
How would you describe the relationship between sustainability and business performance?
First and foremost, I believe that making a quantifiable impact to protect society and planet is the right thing to do. Besides, there are multiple levels of competitive advantage that sustainable, responsible thinking gives a company. If you have sustainability in your DNA, your company is probably better equipped to comply with new regulations as they are introduced with the goal of reducing social harm. Chances are that the company that has embedded sustainability in its business strategy is better equipped technically, operationally and organizationally to meet these changing demands. Aspire Global is active in a large number of markets where we have to comply with a varying set of regulations and standards. The fact that Aspire Global has sustainability in its DNA and compliance at the heart of the business, leads to strong business performance.
And what about the relationship between sustainability and customer retention?
When we look up the word “sustain” in the dictionary, it says “cause to continue for an extended period or without interruption.” This makes you realize that sustainability is closely engrained in Customer Relationship Management – in particular Customer Retention. We want to make sure that our customers are not playing more than they’re comfortable with and are proactively encouraging responsible gambling to contribute to sustainable player behavior. Our aim is to collaborate with the industry, authorities, research institutions and nonprofits to work toward the common aim to minimize harm caused by gambling and innovate to put this in practice.
What is the outlook for Aspire Global in 2021 and beyond?
As we transition to 2021, we have been working to define the next phase of our strategy with new and stronger commitments. We are setting a direction and driving progress in four focus areas: Environment; Safe User Experience, People, and Safe Digital Environment. Combined, these areas form our impact strategy to create positive, lasting change, ensuring the well-being of all our stakeholders.
Chairman of the Board, Aspire Global
Member of Sustainability Committee