In the area of responsible gaming, Aspire Global promotes a healthy gaming behavior, aiming at proactively identify and approach players who are showing signs of unhealthy gaming behavior and/or are unsatisfied with their gaming habits. When it comes to minors, the company’s general approach is that people under 18 should not be playing for money, which is why minors are prohibited from accessing the company’s services in all markets, also where this is not regulated by law.
Being a platform provider but also an operator means challenges differ. As a provider, Aspire Global maintains an active dialogue with partners, providing them with routines, tools and support for healthy marketing. As an operator, it’s mainly about monitoring and approaching players directly, actively offering support and proactive tools for healthy behavior, such as limits in deposits and sessions, blockage of products, marketing, websites etc. Currently, tools for self-blocking and deposit limits are the most commonly used. In parallel, Aspire Global is connected to national services for voluntary, proactive gaming blockage in the regulated market in which we are operating, such as Spelpaus.se in Sweden and Gamestop in the UK. Aspire Global also actively refers players to organizations specialized in dealing with gaming related problems.