Jonathan Chilton brings over 19 years of extensive experience in the iGaming industry, marked by significant roles in leading companies. During his tenure at Betway Group, a prominent player in the iGaming sector, he served as Chief Operating Officer and Executive Director at GM Gaming Limited, a Betway company under the Super Group umbrella. Notably, Chilton spearheaded the expansion of the Betway brand into four European regulated markets under GM Gaming and served as a Director on seven of the betway licensed African entities, showcasing his adeptness in navigating regulatory landscapes and driving growth in emerging markets.
Prior to his time at Betway, Jonathan spent 12 years at Osiris Trading in South Africa, where he played a pivotal role in introducing Betway into African markets, notably as a key applicant and license holder in both the manufacturers and bookmakers licenses for betway South Africa, further solidifying his expertise in market expansion and business development.
In February 2024, Jonathan Chilton assumed the role of Managing Director at Aspire Global, where he focuses on enhancing the white-label provider aspects of the business. His rich background in B2C operations and proven track record in delivering success position him as a driving force behind Aspire Global’s growth strategy in the dynamic iGaming landscape.
Jovana Popovic Canaki
Jovana Popovic Canaki , VP Partner Success
Jovana Popovic Canaki is the VP of Partner Success at Aspire Global. With over 15 years of experience in the gaming industry, primarily on the B2B side, she joined Aspire a year ago. Jovana’s role revolves around prioritizing partners’ needs, long-term vision, and strategy, aligning them with Aspire’s B2B offerings to ensure mutual success.
As an enabler, Jovana actively listens to partners, understands their business requirements, and collaborates with relevant departments to drive business success. She focuses on building strong relationships beyond commercial aspects and helps partners reach their full potential by providing support at every stage of the partnership lifecycle.
During her time at Aspire, Jovana has played a pivotal role in restructuring and revitalizing the Partner Success Management team. She encourages team mentoring and fosters a collaborative environment where the best ideas are embraced.
Jovana’s passion lies in cultivating enduring relationships with partners, considering them as the foundation for long-term success. Her daily mantra revolves around prioritizing Partner Success above all else.
Chris Spiteri, VP Finance
Chris Spiteri is a highly experienced finance professional with over 15 years of expertise in the field. He is a CPA and ACCA qualified accountant and has worked across a variety of industries in different roles. Chris has spent the past 9 years working in the gaming industry, where he has gained extensive knowledge and experience.
In his previous roles, Chris has served as Director of Finance and Head of Financial Planning and Analysis in various B2C operators and B2B providers, including Gaming Innovation Group and King.com. He has a proven track record of success in driving financial performance and delivering strategic value to organizations.
Currently, Chris serves as the VP of Finance at Aspire Core, where he leads the financial operations and strategy for the company. His expertise in finance and the gaming industry makes him a valuable asset to any organization.
Ruby Muscat, HR & Operations Director
Ruby Muscat, the HR & Ops Director, is deeply passionate about promoting a thriving and inclusive workplace where every employee’s potential is nurtured. With a dedicated focus on creating a positive and supportive environment, Ruby strives to empower the talented team to reach new heights. Guided by a strong commitment to people development, she implements innovative HR strategies that attract top talent and retain the valuable workforce.
She has had a successful 12-year career in HR, primarily within the iGaming sector, and has consistently thrived in international work settings. Climbing the career ladder, she demonstrated tenacity and perseverance in achieving her goals.
Her true passion lies in HR, where she actively advocates for and nurtures a diverse and inclusive work environment. Together, Ruby and her team are actively building a culture that celebrates diversity, collaboration, and growth, driving Aspire Global towards a brighter and more successful future.
Simon Sammut, VP Managed Services
Simon Sammut is an accomplished gaming industry professional with over 15 years of experience in corporate organizations, primarily in regulated B2C markets. He has held key positions in leading companies such as Betfair, MrGreen, and WilliamHill, where he led various departments across operations, product, and commercial areas.
As the current Vice President of Managed Services for Aspire Global, Simon is responsible for a wide range of crucial areas including gaming, CRM, customer operations, payments, risk, and AML. He is focused on delivering the overall strategy of the business, ensuring high standards for partners, and creating a healthy and enjoyable working environment for all employees.
Simon’s vast experience and expertise have made him an invaluable asset to the gaming industry. His ability to lead, strategize, and execute plans has helped him achieve success throughout his career. With his dedication and passion for the industry, Simon is a true leader, delivering innovative solutions and driving growth for the companies he works with.
Avi Cohen, Director of Business Analytics and Data Science
Avi Cohen is an experienced Business Analytics professional with over 15 years in this field. Avi hold BSc in industrial engineering and worked across various industries on similar roles, managing Business analysis, Data engineering and Data Science business areas. Out of Avi’s 15 year experience, more then 7 years were in the iGaming industry both on B2B and B2C.
In his previous roles, Avi has served as Director of Data Analysis, Data Science and BI in AdTech industry like IronSource and as Acquisition Analysis team leader in 888holdings. He has a proven track record of success in driving CRM and Acquisition performance to deliver strategic value to our organization.
Currently, Avi serves as the Director of Business Analytics and Data Science Aspire Core, where he leads aspire core white label B2B brands business analysis and data science models that are based on huge and one of a kind dataset in the industry, enables us to deliver advance tools to push our business forward. His expertise in the gaming industry makes him a valuable asset to any organization.